The Economist Style Guide, Tenth Edition for $14.52

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"The Economist Style Guide, Tenth Edition" Overview

Style Guide

The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.

Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then:

Catch their attention Do not spend sentences setting the scene or sketching in the background. Hold the reader by the way you unfold the tale and by fresh and unpretentious use of language.
Read through your writing several times Edit it ruthlessly. Cut out anything superfluous. Unadorned, unfancy prose is usually all you need.
Do not be stuffy Use the language of everyday speech, not that of spokesmen, lawyers or bureaucrats.
Do not be hectoring or arrogant Nobody needs to be described as silly: let your analysis prove that he is.
Do not be pleased with yourself Don’t boast of your own cleverness by telling readers that you correctly predicted something or that you have a scoop. You are more likely to bore or irritate than to impress them.
Do not be too chatty Surprise, surprise is more irritating than informative.
Do not be too didactic Avoid sentences that begin Compare, Consider, Expect, Imagine , Remember or Take.
Do your best to be lucid Simple sentences help.

"The Economist Style Guide, Tenth Edition" Specifications

Rare is the style guide that a person--even a word person--would want to read cover to cover. But The Economist Style Guide, designed, as the book says, to promote good writing, is so witty and rigorous as to be irresistible. The book consists of three parts. The first is the Economist's style book, which acts as a position paper of sorts in favor of clear, concise, correct usage. The big no-noes listed in the book's introduction are: "Do not be stuffy.... Do not be hectoring or arrogant.... Do not be too pleased with yourself.... Do not be too chatty.... Do not be too didactic.... [And] do not be sloppy." Before even getting to the letter B, we are reminded that aggravate "means make worse, not irritate or annoy"; that an alibi "is the proven fact of being elsewhere, not a false explanation"; and that anarchy "means the complete absence of law or government. It may be harmonious or chaotic."

Part 2 of the book describes many of the spelling, grammar, and usage differences between British and American English. While many Briticisms are familiar to most Americans and vice versa, there are some words--such as homely, bomb, and table--that take on quite different meanings altogether when they cross the Atlantic. And part 3 offers a handy reference to such information as common business abbreviations, accountancy ratios, the Beaufort Scale, commodity-trade classifications, currencies, laws, measures, and stock-market indices. The U.S. reader should be aware (but not scared off by the fact) that some of the style issues addressed are specifically British. --Jane Steinberg

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